What is dynamic pricing in Shopify?

Dynamic pricing in Shopify means automatically showing different prices to different customers based on conditions like their location, loyalty level, device type, available inventory, or the time of their visit. LM Dynamic Pricing is a Shopify app that lets merchants create these rules without writing any code. Prices update in real time on both the storefront and at Shopify checkout.

How do I add dynamic pricing to my Shopify store?

Install LM Dynamic Pricing from the Shopify App Store for free. Open the app, click Create Rule, choose a rule type (location, customer, inventory, device, or time), set your conditions and price adjustment, then click Save. The rule goes live immediately and prices update automatically — no developer or code changes needed.

Can Shopify show different prices to different customers?

Yes. With LM Dynamic Pricing, Shopify merchants can show different prices based on customer tags (e.g. VIP, wholesale), total lifetime spend, or order count. The correct price displays automatically when a qualifying customer is logged in, both on product pages and at checkout.

How does location-based pricing work in Shopify?

LM Dynamic Pricing's location rules detect the visitor's country or region and apply a preset price adjustment — either a fixed amount or percentage. Customers in different countries automatically see locally relevant prices without needing separate Shopify stores or currency apps.

Is LM Dynamic Pricing free on the Shopify App Store?

Yes. LM Dynamic Pricing has a free plan on the Shopify App Store. The free plan includes all 5 rule types (location, customer, inventory, device, and time) with up to 3 active rules. No credit card is required to install.

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February 25, 2026Lumoonix5 min read

Mobile vs Desktop Pricing: When to Offer Different Prices by Device

Name: LM Dynamic Pricing
Availability: InStock
Rating: 5.0 (24 reviews)
Author: Lumoonix

Most Shopify traffic is mobile. Learn when device-based pricing makes sense, how to run mobile-only promos, and how to test price sensitivity by platform.

Mobile vs Desktop Pricing: When to Offer Different Prices by Device

Shoppers on phones behave differently from those on desktop: session length, cart size, and price sensitivity often diverge. Device-based pricing lets you reflect that in your offers — for example a mobile-exclusive discount to improve conversion, or a stable desktop price for high-intent buyers.

When device rules help

Mobile-first campaigns: Incentivize purchases on the channel where most of your traffic arrives.
A/B testing: Compare conversion at different price points on iOS, Android, and desktop.
Operational clarity: One rule set per device class without theme code.

What to watch for

Be transparent where regulations or platform policies require it, and ensure the experience still feels fair. Many merchants use device pricing for limited-time tests or segment-specific campaigns rather than permanent large gaps.

Implementation

With LM Dynamic Pricing, you can target iOS, Android, desktop, or combinations. Rules run through the same engine as your other pricing logic, so storefront and checkout stay in sync.