Selling worldwide from a single Shopify store is powerful — until one global price feels wrong in every market. Location-based pricing lets you adjust prices by country or region so customers see amounts that match local expectations, while you stay on one storefront and one checkout.
Why one price rarely fits all markets
Purchasing power, shipping costs, taxes, and competitor pricing all vary by region. A price that feels premium in one country can feel uncompetitive in another. Geo-pricing addresses that without fragmenting your brand across separate stores.
What location rules can do
- Country or region targeting: Different adjustments for the US, EU, APAC, or specific states.
- Percentage or fixed adjustments: Tune margins per market without manual edits.
- Storefront and checkout sync: The price on the product page matches what customers pay at checkout.
Getting started
With LM Dynamic Pricing, you define location rules once; the app applies them when a visitor's region is known (for example via IP-based location, cached briefly in the browser for performance). Start with your top three regions, measure conversion and margin, then expand.
Best practices
- Align with your shipping and tax story so pricing feels coherent.
- Test small changes before rolling out broad discounts.
- Keep policies clear in your store's terms and regional pages where required.